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The Inevitable Page 11
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In addition to a link, which explicitly connects one word or sentence or book to another, readers will also be able to add tags. Smart AI-based search technology overcomes the need for overeducated classification systems so user-generated tags are enough to find things. Indeed, the sleepless smartness in AI will tag text and images automatically in the millions, so that the entire universal library will yield its wisdom to any who seek it.
The link and the tag may be two of the most important inventions of the last 50 years. You are anonymously marking up the web, making it smarter, when you link or tag something. These bits of interest are gathered and analyzed by search engines and AIs in order to strengthen the relationship between the end points of every link and the connections suggested by each tag. This type of intelligence has been indigenous to the web since its birth, but was previously foreign to the world of books. The link and the tag now make screening the universal library possible, and powerful.
We see this effect most clearly in science. Science is on a long-term campaign to bring all knowledge in the world into one vast, interconnected, footnoted, peer-reviewed web of facts. Independent facts, even those that make sense in their own world, are of little value to science. (The pseudo- and parasciences are nothing less, in fact, than small pools of knowledge that are not connected to the large network of science. They are valid only in their own network.) In this way, every new observation or bit of data brought into the web of science enhances the value of all other data points.
Once a book has been integrated into the newly expanded library by means of this linking, its text will no longer be separate from the text in other books. For instance, today a serious nonfiction book will usually have a bibliography and some kind of footnotes. When books are deeply linked, you’ll be able to click on the title in any bibliography or any footnote and find the actual book referred to in the footnote. The books referenced in that book’s bibliography will themselves be available, and so you can hop through the library in the same way we hop through web links, traveling from footnote to footnote to footnote until you reach the bottom of things.
Next come the words. Just as a web article on, say, coral reefs can have some of its words linked to definitions of fish terms, any and all words in a digitized book can be hyperlinked to other parts of other books. Books, including fiction, will become a web of names and a community of ideas. (You can, of course, suppress links—and their connections—if you don’t want to see them, as you might while reading a novel. But novels are a tiny subset of everything that is written.)
Over the next three decades, scholars and fans, aided by computational algorithms, will knit together the books of the world into a single networked literature. A reader will be able to generate a social graph of an idea, or a timeline of a concept, or a networked map of influence for any notion in the library. We’ll come to understand that no work, no idea stands alone, but that all good, true, and beautiful things are ecosystems of intertwined parts and related entities, past and present.
Even when the central core of a text is authored by a lone author (as is likely for many fictional books), the auxiliary networked references, discussions, critiques, bibliography, and hyperlinks surrounding a book will probably be a collaboration. Books without this network will feel naked.
At the same time, once digitized, books can be unraveled into single pages or be reduced further, into snippets of a page. These snippets will be remixed into reordered books and virtual bookshelves. Just as the music audience now juggles and reorders songs into new albums or playlists, the universal networked library will encourage the creation of virtual “bookshelves”—a collection of texts, some as short as a paragraph, others as long as entire books—that form a library shelf’s worth of specialized information. And as with music playlists, once created, these “bookshelves” or playlists for books will be published and swapped in the public commons. Indeed, some authors will begin to write books to be read as snippets or to be remixed as pages. The ability to purchase, read, and manipulate individual pages or sections is surely what will drive reference books (cookbooks, how-to manuals, travel guides) in the future. You might concoct your own “cookbook shelf” or scrapbook of Cajun recipes compiled from many different sources; it would include web pages, magazine clippings, and entire Cajun cookbooks. This is already starting to happen. The boards of the online site Pinterest allow folks to quickly create scrapbooks of quotes, images, quips, and photos. Amazon currently offers you a chance to publish your own bookshelves (“Listmanias”) as annotated lists of books you want to recommend on a particular esoteric subject. And readers are already using Google Books to round up mini libraries on a certain topic—all the books about Swedish saunas, for instance, or the best books on clocks. Once snippets, articles, and pages of books become ubiquitous, shuffleable, and transferable, users will earn prestige and perhaps income for curating an excellent collection.
Libraries (as well as many individuals) aren’t eager to relinquish old-fashioned ink-on-paper editions, because the printed book is by far the most durable and reliable long-term storage technology we have. Printed books require no mediating device to read and thus are immune to technological obsolescence. Paper is also extremely stable, compared with, say, hard drives or even CDs. The unchanging edition that anchors an author’s original vision without the interference of mashups and remixes will often remain the most valuable edition. In this way, the stability and fixity of a bound book is a blessing. It sits constant, true to its original creation. But it sits alone.
So what happens when all the books in the world become a single liquid fabric of interconnected words and ideas? Four things:
First, works on the margins of popularity will find a small audience larger than the near zero audience they usually have now. It becomes easier to discover that labor-of-love masterpiece on the vegan diets of southern Indian priests. Far out in the long tail of the distribution curve—that extended place of low to no sales where most of the books in the world live—digital interlinking will lift the readership of almost any title, no matter how esoteric.
Second, the universal library will deepen our grasp of history, as every original document in the course of civilization is scanned and cross-linked. That includes all the yellowing newspapers, unused telephone books, dusty county files, and old ledgers now moldering in basements. More of the past will be linked to today, increasing understanding today and appreciation of the past.
Third, the universal networked library of all books will cultivate a new sense of authority. If you can truly incorporate all texts—past and present in all languages—on a particular subject, then you can have a clearer sense of what we as a civilization, a species, do and don’t know. The empty white spaces of our collective ignorance are highlighted, while the golden peaks of our knowledge are drawn with completeness. This degree of authority is only rarely achieved in scholarship today, but it will become routine.
Fourth and finally, the full, complete universal library of all works becomes more than just a better searchable library. It becomes a platform for cultural life, in some ways returning book knowledge to the core. Right now, if you mash up Google Maps and monster.com, you get maps of where jobs are located by salary. In the same way, it is easy to see that, in the great networked library, everything that has ever been written about, for example, Trafalgar Square in London could be visible while one stands in Trafalgar Square via a wearable screen like Google Glass. In the same way, every object, event, or location on earth would “know” everything that has ever been written about it in any book, in any language, at any time. From this deep structuring of knowledge comes a new culture of participation. You would be interacting—with your whole body—with the universal book.
Soon a book outside the universal Library of All will be like a web page outside the web, gasping for air. Indeed, the only way for the essence of books to retain their waning authority in our culture is to wire the
ir texts into the universal library. Most new works will be born digital, and they will flow into the universal library as you might add more words to a long story. The great continent of analog books in the public domain, and the 25 million orphan works (neither in print nor in the public domain), will eventually be scanned and connected. In the clash between the conventions of the book and the protocols of the screen, the screen will prevail.
One quirk of networked books is that they are never done, or rather that they become streams of words rather than monuments. Wikipedia is a stream of edits, as anyone who has tried to make a citation to it realizes. A book will be networked in time as well as space.
But why bother calling these things books? A networked book, by definition, has no center and is all edges. Might the unit of the universal library be the sentence, paragraph, or chapter article instead of a book? It might. But there is a power in the long form. A self-contained story, unified narrative, and closed argument has a strong attraction for us. There is a natural resonance that draws a network around it. We’ll unbundle books into their constituent bits and pieces and knit those into the web, but the higher-level organization of the book will be the focus for our attention—that remaining scarcity in our economy. A book is an attention unit. A fact is interesting, an idea is important, but only a story, a good argument, a well-crafted narrative is amazing, never to be forgotten. As Muriel Rukeyser said, “The universe is made of stories, not of atoms.”
Those stories will play across screens. Everywhere we look, we see screens. The other day I watched clips from a movie as I pumped gas into my car. The other night I saw a movie on the seatback of a plane. Earlier this evening I watched a movie on my phone. We will watch anywhere. Everywhere. Screens playing video pop up in the most unexpected places—like ATM machines and supermarket checkout lines. These ever present screens have created an audience for very short moving pictures, as brief as three minutes, while cheap digital creation tools have empowered a new generation of filmmakers, who are rapidly filling up those screens. We are headed toward screen ubiquity.
The screen demands more than our eyes. The most physically active we get while reading a book is to flip the pages or dog-ear a corner. But screens engage our bodies. Touch screens respond to the ceaseless caress of our fingers. Sensors in game consoles such as the Nintendo Wii track our hands and arms. The controller for a video game screen rewards fast twitching. The newest screens—the ones we view within virtual reality headsets and goggles—elicit whole-body movements. They trigger interaction. Some of the newest screens (such as those on the Samsung Galaxy phone) can follow our eyes to perceive where we gaze. A screen will know what we are paying attention to and for how long. Smart software can now read our emotions as we read the screen and can alter what we see next in response to our emotions. Reading becomes almost athletic. Just as it seemed weird five centuries ago to see someone read silently (literacy was so rare most texts were read aloud for the benefit of all), in the future it will seem weird to watch a screen without some part of our body responding to the content.
Books were good at developing a contemplative mind. Screens encourage more utilitarian thinking. A new idea or unfamiliar fact uncovered while screening will provoke our reflex to do something: to research the term, to query your screen “friends” for their opinions, to find alternative views, to create a bookmark, to interact with or tweet the thing rather than simply contemplate it. Book reading strengthened our analytical skills, encouraging us to pursue an observation all the way down to the footnote. Screening encourages rapid pattern making, associating one idea with another, equipping us to deal with the thousands of new thoughts expressed every day. Screening nurtures thinking in real time. We review a movie while we watch it, or we come up with an obscure fact in the middle of an argument, or we read the owner’s manual of a gadget before we purchase it rather than after we get home and discover that it can’t do what we need it to do. Screens are instruments of the now.
Screens provoke action instead of persuasion. Propaganda is less effective in a world of screens, because while misinformation travels as fast as electrons, corrections do too. Wikipedia works so well because it removes an error in a single click, making it easier to eliminate a falsehood than to post a falsehood in the first place. In books we find a revealed truth; on the screen we assemble our own myths from pieces. On networked screens everything is linked to everything else. The status of a new creation is determined not by the rating given to it by critics but by the degree to which it is linked to the rest of the world. A person, artifact, or fact does not “exist” until it is linked.
A screen can reveal the inner nature of things. Waving the camera eye of a smartphone over a manufactured product can reveal its price, place of origin, ingredients, and even relevant comments by other owners. With the right app, like Google Translate, a phone’s screen can instantly translate the words on a menu or a sign in a foreign country into your home language, in the same font. Or another phone app can augment a stuffed children’s toy with additional behaviors and interactions that show up only on the screen. It is as if the screen displays the object’s intangible essence.
As portable screens become more powerful, lighter, and larger, they will be used to view more of this inner world. Hold an electronic tablet up as you walk along a street—or wear a pair of magic spectacles or contact lenses—and it will show you an annotated overlay of the real street ahead: where the clean restrooms are, which stores sell your favorite items, where your friends are hanging out. Computer chips are becoming so small, and screens so thin and cheap, that in the next 30 years semitransparent eyeglasses will apply an informational layer to reality. If you pick up an object while peering through these spectacles, the object’s (or place’s) essential information will appear in overlay text. In this way screens will enable us to “read” everything, not just text.
Yes, these glasses look dorky, as Google Glass proved. It will take a while before their form factor is worked out and they look fashionable and feel comfortable. But last year alone, five quintillion (10 to the power of 18) transistors were embedded into objects other than computers. Very soon most manufactured items, from shoes to cans of soup, will contain a small sliver of dim intelligence, and screens will be the tool we use to interact with this ubiquitous cognification. We will want to watch them.
More important, our screens will also watch us. They will be our mirrors, the wells into which we look to find out about ourselves. Not to see our faces, but our selves. Already millions of people use pocketable screens to input their location, what they eat, how much they weigh, their mood, their sleep patterns, and what they see. A few pioneers have begun lifelogging: recording every single detail, conversation, picture, and activity. A screen both records and displays this database of activities. The result of this constant self-tracking is an impeccable “memory” of their lives and an unexpectedly objective and quantifiable view of themselves, one that no book can provide. The screen becomes part of our identity.
We are screening at all scales and sizes—from the IMAX to the Apple Watch. In the near future we will never be far from a screen of some sort. Screens will be the first place we’ll look for answers, for friends, for news, for meaning, for our sense of who we are and who we can be.
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Someday in the near future my day will be like this:
In the morning I begin my screening while still in bed. I check the screen on my wrist for the time, my wake-up alarm, and also to see what urgent news and weather scrolls by. I screen the tiny panel near the bed that shows messages from my friends. I wipe the messages away with my thumb. I walk to the bathroom. I screen my new artworks—cool photos taken by friends—on the wall; these are more cheerful and sunny than the ones yesterday. I get dressed and screen my outfit in the closet. It shows me that the red socks would look better with my shirt.
In the kitchen I screen the
full news. I like the display lying flat, horizontal on the table. I wave my arms over the table to direct the stream of text. I turn to the screens on my cabinets, searching for my favorite cereal; the door screens reveal what is behind them. A screen floating above the refrigerator indicates fresh milk inside. I reach inside and take out the milk. The screen on the side of the milk carton tries to get me to play a game, but I quiet it. I screen the bowl to be sure it is approved clean from the dishwasher. As I eat my cereal, I query the screen on the box to see if it is still fresh and whether the cereal has the genetic markers a friend said it did. I nod toward the table and the news stories advance. When I pay close attention, the screen notices and the news gets more detailed. As I screen deeper, the text generates more links, denser illustrations. I begin screening a very long investigative piece on the local mayor, but I need to take my son to school.
I dash to the car. In the car, my story continues where I left off in the kitchen. My car screens the story for me, reading it aloud as I ride. The buildings we pass along the highway are screens themselves. They usually show advertisements that are aimed at only me, since they recognize my car. These are laser-projected screens, which means they can custom focus images that only I see; other commuters see different images on the same screen. I usually ignore them, except when they show an illustration or diagram from the story I am screening in the car. I screen the traffic to see what route is least jammed this morning. Since the car’s navigation learns from other drivers’ routes, it mostly chooses the best route, but it is not foolproof yet, so I like to screen where the traffic flows.